Imagine a dream destination. The turquoise sea under a cloudless sky. Happy people, deeply tanned on the white sandy beach. A colorful parasol draped at the edge of the frame. With his picture postcards, Josep Planas i Montanyà shaped the tourism in the Balearic Islands like no other photographer. In fact, he created images of Mallorca that persist until today. A visit to Casa Planas is a journey back in time, the archive a treasure trove full of unique documents. If you book a guided tour, it…
Identidad y Turismo: Picture Postcards From Mallorca
It was one photographer in particular who documented the tourist development of Mallorca in the mid-20th century. From the Playa de Palma in the 50s, a narrow street along deserted dune landscape. To the hotel pools and lively beaches only twenty years later. With his pictures Josep Planas i Montanyà shaped the image of Mediterranean tourism in the Balearic Islands like no other. These days, Palma’s magnificent Museum Can Balaguer presents a fine selection of Planas’ work dealing with the idea…