It was supposed to be a marketing coup. But those responsible at Emaya had not expected such strong reactions. Not only the cooperation with an Italian manufacturer and the reference to its noble perfume met with criticism. The fact that the municipal utility is now offering tap water at the price of eau de toilette in times of sharply rising prices, of all things, provoked harsh protests in Palma. The two department stores of Corte Inglés at the Avenidas and on Jaume III keep selling Acqua di Palma until further notice. However, there was no rush of customers, today. And the fragrance, what is it like? A Mediterranean breeze with a footnote of soot blown into town from a cruise ship.